Field notes

What we learn on the sales floor.

Notes from deploying conversation intelligence in retail: what actually moves conversion, what gets ignored, and what nobody tells you before the pilot.

Implementation3 min read

What to check in a conversation intelligence pilot before scaling it

A five-store pilot can go well and prove nothing. The four questions that actually decide whether it is worth rolling out across the chain.

Sales floor3 min read

The five objections that kill the most in-store sales

They are not the ones associates think. Which ones actually come up on the floor, at what point, and why most of them never reach head office.

Measurement3 min read

How to measure floor associate performance without spreadsheets

Sales per head is the one number almost every retail brand looks at, and it is the one that explains the least. Four behaviours you can actually measure, and what to do with them.

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