In-store sales conversations turned into coaching and insights
The brands already listening to their sales floor
Retail brands are running blind
With no visibility into what happens in-store, brands are missing critical insights.
No associate performance tracking
Two people sell the same. One built the relationship, the other happened to be on shift during a good week. Sales figures alone will never tell you which is which.
No customer interaction visibility
The same question kills the same deal in forty stores every day. Nobody writes it down, so the pitch is never fixed.
No scalable training methods
You run the workshop, everyone nods, and three weeks later the floor behaves exactly as before. Nobody can see whether any of it stuck.
The best seller cannot be copied
Your top performer does something specific that works. It lives in their head, leaves with them, and never becomes the standard.
Legacy tools barely scratch the surface
A mystery shopper program covers, at best, 0.2% of real in-store interactions. The other 99.8% goes on completely unseen.
From conversations to revenue
No cameras, no surveys, no manager standing behind the associate with a clipboard.
A conversation on the floor
- 01
Conversations Capture
A dedicated device for sales associates that records in-store conversations.
- 02
AI Analysis
Each conversation is scored against 50+ criteria built on proven sales frameworks: discovery, objection handling, closing, product knowledge.
- 03
Coaching for associates, insights for HQ
The associate gets specific feedback on their own conversations. On top of that, every team across the business makes decisions based on what customers actually need.
Built for the floor, not for the dashboard.
Deep Insights for HQ
Footfall, dwell time and heat maps tell you where a customer stood. They never tell you what was said, which objection was missed, or why they walked out. Vera works on the actual words, across every location.
50+ criteria, across every part of the conversation.
Not a single satisfaction score. Every interaction is broken down into the moments where a sale is actually won or lost, and each one is scored on its own.
Criteria are built on proven sales frameworks and can be adapted to your own methodology.
Frequently asked questions
Is it legal to record conversations in our stores?
Yes. With a visible notice in the store, just like with security cameras, you are covered. We provide it ready to use.
Is the data secure?
Yes. Our infrastructure runs on top-tier cloud providers, and we respond to every customer's information security reviews.
How do associates react to it?
They adopt it because it helps them. Vera is their personal coach: it shows them how they sell and trains them to sell more.
Do we need to integrate it with our systems?
No. Vera runs from a PC, a phone, or our own hardware, without touching your point of sale or your IT team.
How much time does it take from my team?
Very little. We handle setup and operation. On your side, one point person who can give us a few hours a week is enough.
How long does the AI take to learn?
Days, not months. Vera already knows how to score sales conversations and adjusts to your protocol from day one.
Does it adapt to how we sell?
Completely. It is configured with your protocol, your products and your campaigns, and evolves with your operation.
How reliable is the scoring?
Very reliable. We use advanced audio processing that removes noise and amplifies voices, even in crowded stores.
We already have a mystery shopper program. What does Vera add?
A mystery shopper sees a sample. Vera listens to every real conversation, every day, and corrects it in real time.
Does it only measure protocol compliance?
No. It also tells you what your customers ask for, what they object to, and why they buy or walk away.
Does it help train new associates?
Yes. New hires practice with roleplays before hitting the floor and start with a shorter learning curve.
Does it work in other languages and countries?
Yes. It works in any language and already runs with leading brands across several countries.